Uriel Adar

The product: HelloBubble is a popular Gen Z cosmetics company. To drive word-of-mouth marketing, they built a dedicated platform for their brand ambassadors. Ambassadors receive social media challenges, submit their content for approval, earn points, and redeem them for cosmetic rewards, all while communicating via real-time chat.

My role: As the sole developer responsible for everything outside the mobile app itself, I designed and maintained the entire platform backend and management console for a system designed to serve 100K users.

The architecture: I built a React/TypeScript admin console and 11 Node.js microservices (100+ REST endpoints) deployed on AWS ECS Fargate via GitHub Actions (Blue/Green deployments). Infrastructure was fully codified using AWS CDK.

Key features: I engineered a gamification engine integrated with the Shopify API for the rewards storefront, a DynamoDB-backed runtime config system (allowing instant RBAC and feature flag changes without code deploys), and a real-time chat system using Sendbird, complete with an AI chatbot powered by Anthropic Claude.

Body Vision Medical builds LungVision, an AI-powered imaging system that transforms standard 2D X-ray machines into real-time 3D navigation tools during bronchoscopy procedures.

The problem: when a doctor needs to biopsy a small lesion deep inside a patient's lung, they're essentially navigating blind — using only a bronchoscope's live camera feed. Traditional diagnostic yield hovers around 60%.

The product: LungVision's AI converts the 2D C-arm images into a 3D tomographic map and overlays navigation guidance onto the live feed — like Waze directions on a road. This boosts diagnostic yield to approximately 95%, at 1/5th the radiation dose of alternatives.

My role: I optimized the mission-critical UI rendering pipeline by 40%, architected a Flutter-based field sales app that reduced field support requirements by 80%, and built automated data pipelines (AWS S3 + Python) that eliminated 90% of manual data entry.